Contemporary marketing :
by Boone, Louis E.
Additional authors:
Kurtz, David L.
Edition statement:11th ed.
Published by :
Thomson/South-Western,
(Mason, Ohio :)
Physical details: xx, 599 p. : ill. (some col.) ; 28 cm.
ISBN:0324185103.
Year: 2004
Item type | Current location | Call number | Status | Date due | Barcode |
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University of Sargodha-Central Library | 658.8 BOC (Browse shelf) | Available | 78562 |
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658.8 BAC Customer-driven services management / | 658.8 BEM Marketing : | 658.8 BIB The handbookof international market research techniques / | 658.8 BOC Contemporary marketing : | 658.8 BOC Contemporary marketing / | 658.8 BRM Making Presentation Happen : | 658.8 BUC Business marketing : |
Includes bibliographical references and indexes.
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