Contemporary marketing :
by Boone, Louis E.
Additional authors:
Kurtz, David L.
Edition statement:11th ed.
Published by :
Thomson/South-Western,
(Mason, Ohio :)
Physical details: xx, 599 p. : ill. (some col.) ; 28 cm.
ISBN:0324185103.
Year: 2004
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Books
|
University of Sargodha-Central Library | 658.8 BOC (Browse shelf) | Available | 78562 |
Includes bibliographical references and indexes.
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