Media selling :
by Warner, Charles,
Edition statement:3rd ed. Published by : Iowa State Press, (Ames, Iowa :) Physical details: xiv, 598 p. : ill. ; 27 cm. ISBN:0813804175 (alk. paper).
Subject(s):
Selling
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Broadcast advertising.
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Advertising, Newspaper.
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Advertising, Magazine.
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Advertising, Outdoor.
Year: 2004
Online resources:
Item type | Current location | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
Books | University of Sargodha-Central Library | 659.130 WAM (Browse shelf) | Available | 57455 |
Browsing University of Sargodha-Central Library Shelves Close shelf browser
659.111 SIA Advertising media planning / | 659.130 PAA Advertising & Media / | 659.13 VRA Creative strategy in advertising / | 659.130 WAM Media selling : | 659.132 JEC Creative strategy in advertising / | 659.134 SPA Advertising and new media / | 659.14 MEC Copywriting for the electronic media : |
Rev. ed. of: Broadcast and cable selling. 2nd ed. 1993.
Includes bibliographical references and index.
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