Wazir Agha Library, UOS

Mass media research : (Record no. 6166)

000 -LEADER
fixed length control field 00775cam a2200265 a 4500
001 - CONTROL NUMBER
control field 12681575
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20150316110542.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 020215s2003 caua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2002102411
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0534562744
035 ## - SYSTEM CONTROL NUMBER
System control number (DLC) 2002102411
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number P91.3
Item number .W47 2003
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 302.23 WIM
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Wimmer, Roger D.
245 10 - TITLE STATEMENT
Title Mass media research :
Remainder of title an introduction /
Statement of responsibility, etc Roger D. Wimmer, Joseph R. Dominick.
250 ## - EDITION STATEMENT
Edition statement 7th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Belmont, CA :
Name of publisher, distributor, etc Thomson/Wadsworth,
Date of publication, distribution, etc c2003.
300 ## - PHYSICAL DESCRIPTION
Extent xii, 488 p. :
Other physical details ill. ;
Dimensions 25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Mass media
General subdivision Research.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Dominick, Joseph R.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Source of classification or shelving scheme
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Date acquired Total Checkouts Full call number Barcode Date last seen Date checked out Price effective from Koha item type
          University of Sargodha-Central Library University of Sargodha-Central Library 01/31/2011 9 302.23 WIM 62744 12/02/2016 11/22/2016 01/31/2011 Books
          University of Sargodha-Central Library University of Sargodha-Central Library 01/28/2011 4 302.23 WIM 66196 04/21/2016 03/28/2016 01/28/2011 Books
          University of Sargodha-Central Library University of Sargodha-Central Library 01/28/2011   302.23 WIM 66227 01/28/2011   01/28/2011 Books