Copywriting for the electronic media : (Record no. 6137)
| 000 -LEADER | |
|---|---|
| fixed length control field | 00814cam a2200265 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 12752532 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20120703113744.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 020424s2003 caua b 001 0 eng |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (DLC) 2002105856 |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2002105856 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0534526608 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5825 |
| Item number | .M38 2003 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Meeske, Milan D. |
| 245 10 - TITLE STATEMENT | |
| Title | Copywriting for the electronic media : |
| Remainder of title | a practical guide / |
| Statement of responsibility, etc | Milan D. Meeske. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Belmont, CA : |
| Name of publisher, distributor, etc | Thomson/Wadsworth, |
| Date of publication, distribution, etc | [c2003] |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 306 p. : |
| Other physical details | ill. ; |
| Dimensions | 28 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (p. [299]-300) and index. |
| 500 ## - GENERAL NOTE | |
| General note | Cover title. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising copy. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Broadcast advertising. |
| 925 0# - | |
| -- | acquire |
| -- | 1 shelf copy |
| -- | policy default |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
No items available.