Wazir Agha Library, UOS

The media handbook : (Record no. 59346)

000 -LEADER
fixed length control field 01300cam a2200349 i 4500
001 - CONTROL NUMBER
control field 19064376
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20170522105241.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160422s2017 nyu b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2016015193
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781138689152 (hardback)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781138689169 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Cancelled/invalid ISBN 9781315537870 (ebook)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Description conventions rda
Transcribing agency PK-SaU
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5826.5
Item number .K38 2017
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659
Edition number 23
Item number KAM
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Katz, Helen E.
Relator term author.
245 14 - TITLE STATEMENT
Title The media handbook :
Remainder of title a complete guide to advertising media selection, planning, research, and buying /
250 ## - EDITION STATEMENT
Edition statement 6th edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York;
-- London:
Name of publisher, distributor, etc Routledge,
Date of publication, distribution, etc c2017.
300 ## - PHYSICAL DESCRIPTION
Extent xx, 231 pages ;
Dimensions 24 cm.
490 0# - SERIES STATEMENT
Series statement Routledge Communication Series
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising media planning.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Mass media and business.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing channels.
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Display text Online version:
Main entry heading Katz, Helen E. author.
Title Media handbook
Edition Sixth edition.
Place, publisher, and date of publication New York : Routledge, 2016
International Standard Book Number 9781315537870
Record control number (DLC) 2016019566
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Date acquired Full call number Barcode Date last seen Price effective from Koha item type
          University of Sargodha-Central Library University of Sargodha-Central Library 05/22/2017 659 KAM 99006 05/22/2017 05/22/2017 Books
          University of Sargodha-Central Library University of Sargodha-Central Library 05/22/2017 659 KAM 99007 05/22/2017 05/22/2017 Books
          University of Sargodha-Central Library University of Sargodha-Central Library 05/22/2017 659 KAM 99008 05/22/2017 05/22/2017 Books