The dynamics of mass communication : (Record no. 55502)

000 -LEADER
fixed length control field 01333cam a2200325 a 4500
001 - CONTROL NUMBER
control field 17053290
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20151222105202.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 111121s2013 nyua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2011048516
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071318266
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number P90
Item number .D59 2013
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 302.23
Edition number 23
Item number DOD
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Dominick, Joseph R.
245 14 - TITLE STATEMENT
Title The dynamics of mass communication :
Remainder of title media in transition /
Statement of responsibility, etc Joseph R. Dominick.
250 ## - EDITION STATEMENT
Edition statement 12th ed.
Remainder of edition statement McGraw-Hill International ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc McGraw-Hill,
Date of publication, distribution, etc c2013.
300 ## - PHYSICAL DESCRIPTION
Extent xxi, 470 p. :
Other physical details ill.(col) ;
Dimensions 28 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Mass media.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Mass communication
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Contributor biographical information
Uniform Resource Identifier http://www.loc.gov/catdir/enhancements/fy1312/2011048516-b.html
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Publisher description
Uniform Resource Identifier http://www.loc.gov/catdir/enhancements/fy1312/2011048516-d.html
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents only
Uniform Resource Identifier http://www.loc.gov/catdir/enhancements/fy1312/2011048516-t.html
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Date acquired Total Checkouts Full call number Barcode Date last seen Date checked out Price effective from Koha item type
          University of Sargodha-Central Library University of Sargodha-Central Library 12/22/2015 3 302.23 DOD 93507 09/01/2021 04/05/2021 12/22/2015 Books