Wazir Agha Library, UOS

Marketing through minefields. (Record no. 48756)

000 -LEADER
fixed length control field 01485cam a2200337 a 4500
001 - CONTROL NUMBER
control field 15552731
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20130912103118.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 081211s2008 mau 000 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2008051783
015 ## - NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number GBA8B6660
Source bnb
016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER
Record control number 014771855
Source Uk
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781422199923 (pbk. : alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1422199924 (pbk. : alk. paper)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn261948005
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency BTCTA
-- BAKER
-- UKM
-- BWX
-- CDX
-- GZM
-- YDXCP
-- DLC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .M32375 2008
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 22
Item number MAR
245 00 - TITLE STATEMENT
Title Marketing through minefields.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Boston, Mass. :
Name of publisher, distributor, etc Harvard Business Press;
Date of publication, distribution, etc c2008.
300 ## - PHYSICAL DESCRIPTION
Extent 187 p. ;
Dimensions 21 cm.
490 1# - SERIES STATEMENT
Series statement HBR case studies series
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note When no news is good news / Bronwyn Fryer -- Are some customers more equal than others? / Paul F. Nunes and Brian A. Johnson -- License to overkill / Paul F. Nunes -- The global brand face-off / Anand P. Raman -- The quality improvement customers didn't want / Dawn Iacobucci -- Keeping to the fairway / Thomas J. Waite.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
Form subdivision Case studies.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding (Marketing)
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element Harvard Business School Publishing Corporation.
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title HBR case studies series.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Date acquired Full call number Barcode Date last seen Price effective from Koha item type
          University of Sargodha-Central Library University of Sargodha-Central Library 09/12/2013 658.8 MAR 85664 09/12/2013 09/12/2013 Books
          University of Sargodha-Central Library University of Sargodha-Central Library 09/12/2013 658.8 MAR 85665 09/12/2013 09/12/2013 Books
          University of Sargodha-Central Library University of Sargodha-Central Library 09/12/2013 658.8 MAR 85663 09/12/2013 09/12/2013 Books
          University of Sargodha-Central Library University of Sargodha-Central Library 09/12/2013 658.8 MAR 85666 09/12/2013 09/12/2013 Books
          University of Sargodha-Central Library University of Sargodha-Central Library 09/12/2013 658.8 MAR 85667 09/12/2013 09/12/2013 Books