| 000 -LEADER |
|---|
| fixed length control field |
00629nam a22002417a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20130909124915.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
130909b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0072466715 (CD-ROM) |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
PK-SaU |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
CD1134 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Walker. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Marketing Strategy / |
| Remainder of title |
A Decision-Focused Approach : |
| Statement of responsibility, etc |
Walker. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York : |
| Name of publisher, distributor, etc |
McGraw-Hill, |
| Date of publication, distribution, etc |
c2003. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Accompanying Material Of Marketing Strategy. |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
CD, Marketing. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Source of heading or term |
CD, Marketing. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Boyd. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Mullins. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Larreche. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Visual Materials |