Contemporary advertising / (Record no. 47804)
000 -LEADER | |
---|---|
fixed length control field | 00950cam a2200265 a 4500 |
001 - CONTROL NUMBER | |
control field | 12410554 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | OSt |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20130823114718.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 010516s2002 maua b 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
LC control number | 2001091172 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0072415444 (alk. paper) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0072451769 (CD-ROM) |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | DLC |
Transcribing agency | DLC |
Modifying agency | DLC |
050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF5821 |
Item number | .B62 2002 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | CD413 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Arens, William F. |
245 10 - TITLE STATEMENT | |
Title | Contemporary advertising / |
Statement of responsibility, etc | William F. Arens. |
250 ## - EDITION STATEMENT | |
Edition statement | 8th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | Boston : |
Name of publisher, distributor, etc | McGraw-Hill Irwin, |
Date of publication, distribution, etc | c2002. |
500 ## - GENERAL NOTE | |
General note | Accompanying Material OF Contemporary Advertising, |
538 ## - SYSTEM DETAILS NOTE | |
System details note | System requirements for accompanying CD-ROM: IBM PC or 100% compatible with a Pentium/90 MHz processor, 16MB of RAM, 4x CD-ROM, Microsoft Windows 95 or higher, and Microsoft Internet Explorer 5 or higher. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Advertising. |
740 02 - ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE | |
Uncontrolled related/analytical title | Student CD-ROM for use with Contemporary advertising. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Visual Materials |
Source of classification or shelving scheme |
No items available.