Wazir Agha Library, UOS

Introduction to mass communication : (Record no. 4724)

000 -LEADER
fixed length control field 00808cam a2200265 a 4500
001 - CONTROL NUMBER
control field 12219732
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20120703113549.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 001101s2002 mau b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 00053464
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0767421906
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number P90
Item number .B284 2002
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 302.23
Edition number 21
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Baran, Stanley J.
245 10 - TITLE STATEMENT
Title Introduction to mass communication :
Remainder of title media literacy and culture /
Statement of responsibility, etc Stanley Baran.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Boston :
Name of publisher, distributor, etc McGraw Hill,
Date of publication, distribution, etc c2002.
300 ## - PHYSICAL DESCRIPTION
Extent xxix, 535 p. :
Other physical details col. ill. ;
Dimensions 25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. 509-517) and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Mass media.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Mass media and culture.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Media literacy.
925 0# -
-- acquire
-- 1 shelf copies
-- policy default
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Date acquired Full call number Barcode Date last seen Price effective from Koha item type Total Checkouts Total Renewals Date checked out
          University of Sargodha-Central Library University of Sargodha-Central Library 01/17/2011 302.23/BAI 52445 01/17/2011 01/17/2011 Books      
          University of Sargodha-Central Library University of Sargodha-Central Library 01/17/2011 302.23/BAI 52319 01/06/2017 01/17/2011 Books 2 2 12/08/2016