000 -LEADER |
fixed length control field |
01029cam a22002774a 4500 |
001 - CONTROL NUMBER |
control field |
14877085 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
OSt |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20120703113548.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
070604s2009 maua b 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2007930096 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0495411175 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
DLC |
Transcribing agency |
DLC |
Modifying agency |
DLC |
050 00 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5825 |
Item number |
.M38 2009 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Meeske, Milan D. |
245 10 - TITLE STATEMENT |
Title |
Copywriting for the electronic media : |
Remainder of title |
a practical guide / |
Statement of responsibility, etc |
Milan D. Meeske. |
250 ## - EDITION STATEMENT |
Edition statement |
6th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
Boston, MA, USA : |
Name of publisher, distributor, etc |
Thomson Learning, |
Date of publication, distribution, etc |
c2003. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xv, 305 p. : |
Other physical details |
ill. ; |
Dimensions |
28 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references and index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Advertising copy. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Broadcast advertising. |
856 42 - ELECTRONIC LOCATION AND ACCESS |
Materials specified |
Contributor biographical information |
Uniform Resource Identifier |
http://www.loc.gov/catdir/enhancements/fy1104/2007930096-b.html |
856 42 - ELECTRONIC LOCATION AND ACCESS |
Materials specified |
Publisher description |
Uniform Resource Identifier |
http://www.loc.gov/catdir/enhancements/fy1104/2007930096-d.html |
856 41 - ELECTRONIC LOCATION AND ACCESS |
Materials specified |
Table of contents only |
Uniform Resource Identifier |
http://www.loc.gov/catdir/enhancements/fy1104/2007930096-t.html |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Books |