Wazir Agha Library, UOS

The art of writing advertising : (Record no. 4613)

000 -LEADER
fixed length control field 00783cam a2200265 a 4500
001 - CONTROL NUMBER
control field 4031914
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20120703113547.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 980105s1965 ilua 000 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 98004810
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0844231002 (pbk.)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5825
Item number .H5 1965b
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Edition number 21
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Higgins, Denis.
245 14 - TITLE STATEMENT
Title The art of writing advertising :
Remainder of title conversations with William Bernbach ... [et al.] /
Statement of responsibility, etc interviewed by Denis Higgins.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Lincolnwood, Ill. :
Name of publisher, distributor, etc NTC Business Books,
Date of publication, distribution, etc c2003.
300 ## - PHYSICAL DESCRIPTION
Extent 124 p. :
Other physical details ill. ;
Dimensions 23 cm.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising copy.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising executives
General subdivision Interviews.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Bernbach, William.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Date acquired Full call number Barcode Date last seen Price effective from Koha item type
          University of Sargodha-Central Library University of Sargodha-Central Library 01/14/2011 659.1 BEA 59238 01/14/2011 01/14/2011 Books