| 000 -LEADER |
|---|
| fixed length control field |
00414nam a22001577a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20120703113546.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110113t xxu||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
CLUOS |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Edition number |
21 |
| Classification number |
302.0294 |
| Item number |
PLE |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lee, Monle |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Principles of advertising: |
| Remainder of title |
a global perspective |
| Statement of responsibility, etc |
Monle Lee |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Kolkata: |
| Name of publisher, distributor, etc |
Viva; |
| Date of publication, distribution, etc |
c2003. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvii; 355p. : |
| Other physical details |
ill. ; |
| Dimensions |
20cm. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |