| 000 -LEADER |
|---|
| fixed length control field |
01199cam a2200325 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
653162 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20120703113545.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
941104s1996 maua b 001 0 eng |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| -- |
(DLC) 94025208 |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
94025208 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0133488306 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0536593051 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5823 |
| Item number |
.K45 1996 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1 |
| Edition number |
20 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Russell, Thomas, |
| Dates associated with a name |
1941- |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Kleppner's advertising procedure / |
| Statement of responsibility, etc |
J. Thomas Russell, W. Ronald Lane. |
| 246 30 - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Advertising procedure |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
13th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Needham Heights, MA : |
| Name of publisher, distributor, etc |
Simon & Schuster Custom Pub., |
| Date of publication, distribution, etc |
c1996. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 v. (various pagings) : |
| Other physical details |
ill. (some col.) ; |
| Dimensions |
27 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
"With chapter 19, 'Public relations' from Advertising : principles and practice, by William Wells, John Burnett and Sandra Moriarty." |
| 500 ## - GENERAL NOTE |
|---|
| General note |
"Custom edition for the Fashion Institute of Technology." |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lane, W. Ronald, |
| Dates associated with a name |
1940- |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kleppner, Otto, |
| Dates associated with a name |
1899- |
| Title of a work |
Advertising procedure. |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Fashion Institute of Technology (New York, N.Y.) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
