| 000 -LEADER |
|---|
| fixed length control field |
00886nam a2200253 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
4408616 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20120703113545.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
921105s1992 enka b 000 0 eng |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| -- |
(DLC) 92236333 |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
92236333 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0304317969 : |
| Terms of availability |
$44.25 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| 043 ## - GEOGRAPHIC AREA CODE |
|---|
| Geographic area code |
e------ |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5813.E79 |
| Item number |
R55 1992 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1/094 |
| Edition number |
20 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Rijkens, Rein. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
European advertising strategies : |
| Remainder of title |
the profiles and policies of multinational companies operating in Europe / |
| Statement of responsibility, etc |
Rein Rijkens ; with a foreword by Lord Cockfield. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
London, England : |
| Name of publisher, distributor, etc |
Cassell, |
| Date of publication, distribution, etc |
c1992. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiv, 210 p. : |
| Other physical details |
ill. ; |
| Dimensions |
25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (p. 209-210). |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising |
| Geographic subdivision |
Europe |
| General subdivision |
Case studies. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
International business enterprises |
| Geographic subdivision |
Europe |
| General subdivision |
Case studies. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
