000 -LEADER |
fixed length control field |
00910pam a2200289 a 4500 |
001 - CONTROL NUMBER |
control field |
1965636 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
OSt |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20120703113545.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
880802s1989 njua b 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
88025369 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0130144657 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
Cancelled/invalid ISBN |
0130145491 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
DLC |
Transcribing agency |
DLC |
Modifying agency |
DLC |
050 00 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5823 |
Item number |
.W455 1989 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
659.1 |
Edition number |
19 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Wells, William, |
Dates associated with a name |
1926- |
245 10 - TITLE STATEMENT |
Title |
Advertising : |
Remainder of title |
principles and practice / |
Statement of responsibility, etc |
William Wells, John Burnett, Sandra Moriarty. |
250 ## - EDITION STATEMENT |
Edition statement |
Annotated instructor's ed. / |
Remainder of edition statement |
Charles Pearce. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
Englewood Cliffs, N.J. : |
Name of publisher, distributor, etc |
Prentice Hall, |
Date of publication, distribution, etc |
c1989. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxxix, 614 p. : |
Other physical details |
ill. (some col.) ; |
Dimensions |
29 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographies and index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Advertising. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Burnett, John, |
Dates associated with a name |
1944- |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Moriarty, Sandra E. |
Fuller form of name |
(Sandra Ernst) |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Pearce, Charles |
Fuller form of name |
(R. Charles) |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Books |