Advertising : (Record no. 4522)

000 -LEADER
fixed length control field 00910pam a2200289 a 4500
001 - CONTROL NUMBER
control field 1965636
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20120703113545.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 880802s1989 njua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 88025369
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0130144657
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Cancelled/invalid ISBN 0130145491
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5823
Item number .W455 1989
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Edition number 19
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Wells, William,
Dates associated with a name 1926-
245 10 - TITLE STATEMENT
Title Advertising :
Remainder of title principles and practice /
Statement of responsibility, etc William Wells, John Burnett, Sandra Moriarty.
250 ## - EDITION STATEMENT
Edition statement Annotated instructor's ed. /
Remainder of edition statement Charles Pearce.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Englewood Cliffs, N.J. :
Name of publisher, distributor, etc Prentice Hall,
Date of publication, distribution, etc c1989.
300 ## - PHYSICAL DESCRIPTION
Extent xxxix, 614 p. :
Other physical details ill. (some col.) ;
Dimensions 29 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographies and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Burnett, John,
Dates associated with a name 1944-
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Moriarty, Sandra E.
Fuller form of name (Sandra Ernst)
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Pearce, Charles
Fuller form of name (R. Charles)
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Date acquired Full call number Barcode Date last seen Price effective from Koha item type
          University of Sargodha-Central Library University of Sargodha-Central Library 01/14/2011 659.1/WIA 52948 01/14/2011 01/14/2011 Books
          University of Sargodha-Central Library University of Sargodha-Central Library 01/13/2011 659.1/WEA 52950 01/13/2011 01/13/2011 Books