000 -LEADER |
fixed length control field |
01865cam a2200361 a 4500 |
001 - CONTROL NUMBER |
control field |
14603666 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
OSt |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20120703113545.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
061020s2007 paua b 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2006035073 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780749448233 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0749448237 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(OCoLC)ocm74353786 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(OCoLC)74353786 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
DLC |
Transcribing agency |
DLC |
Modifying agency |
YDX |
-- |
BAKER |
-- |
BTCTA |
-- |
YDXCP |
-- |
YBM |
-- |
DLC |
050 00 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HD59 |
Item number |
.G683 2007 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
659.2 |
Edition number |
22 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Green, Andy, |
Dates associated with a name |
1958- |
245 10 - TITLE STATEMENT |
Title |
Creativity in public relations / |
Statement of responsibility, etc |
Andy Green. |
250 ## - EDITION STATEMENT |
Edition statement |
3rd ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
Philadelphia : |
Name of publisher, distributor, etc |
Kogan Page, |
Date of publication, distribution, etc |
2003. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xii, 244 p. : |
Other physical details |
ill. ; |
Dimensions |
24 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references and index. |
505 0# - FORMATTED CONTENTS NOTE |
Formatted contents note |
A definition of 'creativity' -- Creativity: some myths debunked -- How you think in 'boxes' -- The creative process -- Green light thinking: creative techniques -- Green light thinking: brainstorming -- Creativity-the consultation tool -- Red light thinking: the evaluation of ideas -- Creativity is not just for photocalls -- Obstacles to creativity -- You are never more than 12 feet from an opportunity -- The 'creative diamond' -- The creative individual -- Creating a creative culture -- The ethics of creativity: lies, damned lies and impropaganda -- The future of creativity -- Award ceremony -- Interested in finding out more? |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Public relations. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Creative thinking. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Creative ability in business. |
856 41 - ELECTRONIC LOCATION AND ACCESS |
Materials specified |
Table of contents only |
Uniform Resource Identifier |
http://www.loc.gov/catdir/toc/ecip073/2006035073.html |
856 42 - ELECTRONIC LOCATION AND ACCESS |
Materials specified |
Publisher description |
Uniform Resource Identifier |
http://www.loc.gov/catdir/enhancements/fy0715/2006035073-d.html |
856 42 - ELECTRONIC LOCATION AND ACCESS |
Materials specified |
Contributor biographical information |
Uniform Resource Identifier |
http://www.loc.gov/catdir/enhancements/fy0902/2006035073-b.html |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Books |