000 -LEADER |
fixed length control field |
00846cam a2200277 a 4500 |
001 - CONTROL NUMBER |
control field |
1460322 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20120703114907.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
860313s1987 caua b 001 0 eng |
035 ## - SYSTEM CONTROL NUMBER |
-- |
(DLC) 86005674 |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
86005674 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0534066364 (pbk.) |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
DLC |
Transcribing agency |
DLC |
Modifying agency |
DLC |
050 00 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5825 |
Item number |
.M38 1987 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
659.14 |
Edition number |
19 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Meeske, Milan D. |
245 10 - TITLE STATEMENT |
Title |
Copywriting for the electronic media : |
Remainder of title |
a practical guide / |
Statement of responsibility, etc |
Milan D. Messke, R.C. Norris. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
Belmont, Calif. : |
Name of publisher, distributor, etc |
Wadsworth Pub. Co., |
Date of publication, distribution, etc |
c1987. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xvi, 367 p. : |
Other physical details |
ill. ; |
Dimensions |
28 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Bibliography: p. [363]-364. |
500 ## - GENERAL NOTE |
General note |
Includes index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Advertising copy. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Broadcast advertising. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Norris, R. C. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Books |