| 000 -LEADER |
|---|
| fixed length control field |
00450 a2200157 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0170104613 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
PK-SaU |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Edition number |
21 |
| Classification number |
658.8 |
| Item number |
SUE |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Summers, Jane |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Essential of marketing / |
| Statement of responsibility, etc |
Jane Summers, Michael Gardiner, Charles W. Lamb and Joseph F. Hair |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Austrialia : |
| Name of publisher, distributor, etc |
Thomos ; |
| Date of publication, distribution, etc |
2003. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
521p. : |
| Other physical details |
ill. :dia. :col. ; |
| Dimensions |
30cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |