| 000 -LEADER |
|---|
| fixed length control field |
01042cam a2200289 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
3014330 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20120703114648.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
940512s1995 ilua be 001 0 eng |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| -- |
(DLC) 94017747 |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
94017747 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0844235938 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415 |
| Item number |
.M2982 1995 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658/.003 |
| Edition number |
20 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Marketing encyclopedia : |
| Remainder of title |
issues and trends shaping the future / |
| Statement of responsibility, etc |
Jeffrey Heilbrunn, editor. |
| 246 3# - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
American Marketing Assocication marketing encyclopedia |
| 246 18 - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
AMA marketing encyclopedia |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Chicago : |
| Name of publisher, distributor, etc |
American Marketing Association ; |
| Place of publication, distribution, etc |
Lincolnwood, Ill. : |
| Name of publisher, distributor, etc |
NTC Business Books, |
| Date of publication, distribution, etc |
c1995. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
x, 348 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
At head of title: American Marketing Association |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Encyclopedias. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Heilbrunn, Jeffrey. |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
American Marketing Association. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
| 920 ## - |
|---|
| -- |
**LC HAS REQ'D # OF SHELF COPIES** |