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Public relations in the marketing mix : (Record no. 21149)

000 -LEADER
fixed length control field 00713nam a2200241 a 4500
001 - CONTROL NUMBER
control field 3298260
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20120703114540.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 850628s1984 ilu 001 0 eng
035 ## - SYSTEM CONTROL NUMBER
-- (DLC) 83071076
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 83071076
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0872510840 (pbk.)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.123
Item number .G65 1984
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.2
Edition number 19
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Goldman, Jordan.
245 10 - TITLE STATEMENT
Title Public relations in the marketing mix :
Remainder of title introducing vulnerability relations /
Statement of responsibility, etc Jordan Goldman.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Chicago, IL :
Name of publisher, distributor, etc Crain Books,
Date of publication, distribution, etc c1984.
300 ## - PHYSICAL DESCRIPTION
Extent xviii, 165 p. ;
Dimensions 23 cm.
500 ## - GENERAL NOTE
General note Includes index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication in marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Public relations.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Date acquired Full call number Barcode Date last seen Price effective from Koha item type
          University of Sargodha-Central Library University of Sargodha-Central Library 07/12/2011 659.62 GOP 53157 07/12/2011 07/12/2011 Books
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