Wazir Agha Library, UOS

Advertising Management / (Record no. 20950)

000 -LEADER
fixed length control field 00603nam a22002417a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20120703114536.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110708t xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 013520917
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780135209172
040 ## - CATALOGING SOURCE
Transcribing agency PK-SaU
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 21
Classification number 659
Item number BAA
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Batra, Rajeev
245 ## - TITLE STATEMENT
Title Advertising Management /
Statement of responsibility, etc Rajeev Batra
250 ## - EDITION STATEMENT
Edition statement 5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc USA :
Name of publisher, distributor, etc Prentice Hall ;
Date of publication, distribution, etc c1996.
300 ## - PHYSICAL DESCRIPTION
Extent xii, 754 p. :
Other physical details dia. ;
Dimensions 25cm.
500 ## - GENERAL NOTE
General note Includes Index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Myers, John G.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Aaker, David A.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Date acquired Full call number Barcode Date last seen Price effective from Koha item type
          University of Sargodha-Central Library University of Sargodha-Central Library 07/08/2011 659 BAA 50316 07/08/2011 07/08/2011 Books