| 000 -LEADER |
|---|
| fixed length control field |
00596nam a22002057a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20120703114536.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110708t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0761997369 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
780761997368 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
PK-SaU |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Edition number |
21 |
| Classification number |
659.9 |
| Item number |
TIC |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Tiwari, Sanjay |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
The (un)Common Sence of Advertising |
| Remainder of title |
Getting the Basics Right / |
| Statement of responsibility, etc |
Sanjay Tiwari |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New Delhi : |
| Name of publisher, distributor, etc |
Sage Publication ; |
| Date of publication, distribution, etc |
c2003. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
322 p. : |
| Other physical details |
dia. ; |
| Dimensions |
25cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes Index & Bibliographical Reference. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Public relation |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
