000 -LEADER |
fixed length control field |
00568nam a22002057a 4500 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
OSt |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20120703114533.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
110706t xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780071240406 |
022 ## - INTERNATIONAL STANDARD SERIAL NUMBER |
International Standard Serial Number |
0071240403 |
040 ## - CATALOGING SOURCE |
Transcribing agency |
PK-SaU |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Edition number |
21 |
Classification number |
659.362 |
Item number |
HAC |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Hawkins, Del I. |
245 ## - TITLE STATEMENT |
Title |
Consumer Behavior : |
Remainder of title |
Building Marketing Strategy / |
Statement of responsibility, etc |
Del I. Hawkins & Roger J.Best |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
London : |
Name of publisher, distributor, etc |
McGraw-Hill ; |
Date of publication, distribution, etc |
c2004 . |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxvi,790p. : |
Other physical details |
Dia. ; |
Dimensions |
22cm . |
500 ## - GENERAL NOTE |
General note |
Includes index. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Books |