Brands and branding / (Record no. 20727)

000 -LEADER
fixed length control field 01210cam a22003374a 4500
001 - CONTROL NUMBER
control field 13400481
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20120703114532.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 031112s2004 njua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2003063819
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1576601471 (alk. paper)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD69.B7
Item number B733 2004
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/27
Edition number 22
245 00 - TITLE STATEMENT
Title Brands and branding /
Statement of responsibility, etc [edited by] Rita Clifton and John Simmons ; with Sameena Ahmad ... [et al.].
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Princeton, NJ :
Name of publisher, distributor, etc Bloomberg Press,
Date of publication, distribution, etc 2004.
300 ## - PHYSICAL DESCRIPTION
Extent xv, 256 p. :
Other physical details ill. (some col.) ;
Dimensions 22 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand name products.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding (Marketing)
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand name products
General subdivision Management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand name products
General subdivision Forecasting.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Clifton, Rita.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Simmons, John,
Dates associated with a name 1948-
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Ahmad, Sameena.
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents
Uniform Resource Identifier http://www.loc.gov/catdir/toc/fy044/2003063819.html
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Publisher description
Uniform Resource Identifier http://www.loc.gov/catdir/enhancements/fy0715/2003063819-d.html
925 0# -
-- acquire
-- 2 shelf copies
-- policy default
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Date acquired Full call number Barcode Date last seen Price effective from Koha item type
          University of Sargodha-Central Library University of Sargodha-Central Library 07/05/2011 659.382 CLB 59166 07/05/2011 07/05/2011 Books