| 000 -LEADER |
|---|
| fixed length control field |
00718nam a2200241 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
1237976 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20120703114531.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
720504s1972 ilua b 001 0 eng |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| -- |
(DLC) 70172964 |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
70172964 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.2 |
| Item number |
.B65 1972 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8/3 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Boyd, Harper W. |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Marketing research; text and cases |
| Statement of responsibility, etc |
[by] Harper W. Boyd, Jr. [and] Ralph Westfall. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
3d ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Homewood, Ill., |
| Name of publisher, distributor, etc |
R. D. Irwin, |
| Date of publication, distribution, etc |
1972. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xv, 813 p. |
| Other physical details |
illus. |
| Dimensions |
24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing research. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Westfall, Ralph L., |
| Relator term |
joint author. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |