Wazir Agha Library, UOS

Strategic advertising campaigns / (Record no. 20678)

000 -LEADER
fixed length control field 00759cam a2200253 a 4500
001 - CONTROL NUMBER
control field 3470949
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20120703114531.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 931119s1995 ilua b 001 0 eng
035 ## - SYSTEM CONTROL NUMBER
-- (DLC) 93042796
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 93042796
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0844230154
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5823
Item number .S3636 1995
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1/13
Edition number 20
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Schultz, Don E.
245 10 - TITLE STATEMENT
Title Strategic advertising campaigns /
Statement of responsibility, etc Don E. Schultz, Beth E. Barnes.
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Lincolnwood, Ill., USA :
Name of publisher, distributor, etc NTC Business Books,
Date of publication, distribution, etc c1995.
300 ## - PHYSICAL DESCRIPTION
Extent xxvi, 370 p. :
Other physical details ill. ;
Dimensions 25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. 353) and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising campaigns.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Barnes, Beth E.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Date acquired Full call number Barcode Date last seen Price effective from Koha item type
          University of Sargodha-Central Library University of Sargodha-Central Library 07/05/2011 659.6 SCS 51471 07/05/2011 07/05/2011 Books