| 000 -LEADER |
|---|
| fixed length control field |
00932pam a2200277 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
582836 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20120703114531.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
900913s1991 nyua b 001 0 eng |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| -- |
(DLC) 90049108 |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
90049108 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0675206472 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415 |
| Item number |
.H5436 1991 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8/02 |
| Edition number |
20 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hisrich, Robert D. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing decisions for new and mature products / |
| Statement of responsibility, etc |
Robert D. Hisrich, Michael P. Peters. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York : |
| Name of publisher, distributor, etc |
Macmillan ; |
| Place of publication, distribution, etc |
Toronto : |
| Name of publisher, distributor, etc |
Collier Macmmillan Canada ; |
| Place of publication, distribution, etc |
New York : |
| Name of publisher, distributor, etc |
Maxwell Macmillan International Pub. Group, |
| Date of publication, distribution, etc |
c1991. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiv, 516 p. : |
| Other physical details |
ill. ; |
| Dimensions |
25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Product management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
New products. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Peters, Michael P. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |