Marketing research: (Record no. 20659)

000 -LEADER
fixed length control field 00516nam a22001937a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20120703114530.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110705t xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781861523990
040 ## - CATALOGING SOURCE
Transcribing agency PK-SaU
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 21
Classification number 659.383
Item number KEM
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kent, Raymond
245 ## - TITLE STATEMENT
Title Marketing research:
Remainder of title measurement, method and application/
Statement of responsibility, etc Raymond Kent
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Australia:
Name of publisher, distributor, etc Thomson;
Date of publication, distribution, etc c1999.
300 ## - PHYSICAL DESCRIPTION
Extent xiv, 334 p. :
Dimensions 24cm.
500 ## - GENERAL NOTE
General note Includes index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Date acquired Full call number Barcode Date last seen Price effective from Koha item type
          University of Sargodha-Central Library University of Sargodha-Central Library 07/05/2011 659.383 KEM 53905 07/05/2011 07/05/2011 Books
          University of Sargodha-Central Library University of Sargodha-Central Library 07/05/2011 659.383 KEM 53904 07/05/2011 07/05/2011 Books
          University of Sargodha-Central Library University of Sargodha-Central Library 07/05/2011 659.383 KEM 51736 07/05/2011 07/05/2011 Books