| 000 -LEADER |
|---|
| fixed length control field |
01178cam a2200337 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
13055125 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20120703114530.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
030113s2004 maua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2003041331 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0072536861 (alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0071214690 (international : alk. paper) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| 043 ## - GEOGRAPHIC AREA CODE |
|---|
| Geographic area code |
n-us--- |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.33.U6 |
| Item number |
H38 2004 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8/342/0973 |
| Edition number |
21 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hawkins, Del I. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Consumer behavior : |
| Remainder of title |
building marketing strategy / |
| Statement of responsibility, etc |
Del I. Hawkins, Roger J. Best, Kenneth A. Coney. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
9th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Boston : |
| Name of publisher, distributor, etc |
McGraw-Hill Irwin, |
| Date of publication, distribution, etc |
c2004. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxvi, 790 p. : |
| Other physical details |
col. ill. ; |
| Dimensions |
27 cm + |
| Accompanying material |
1 CD ROM. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and indexes. |
| 538 ## - SYSTEM DETAILS NOTE |
|---|
| System details note |
System requirements for accompying CD ROM. |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Consumer behavior |
| Geographic subdivision |
United States. |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Market surveys |
| Geographic subdivision |
United States. |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Consumer behavior |
| Geographic subdivision |
United States |
| Form subdivision |
Case studies. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Best, Roger J. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Coney, Kenneth A. |
| 925 0# - |
|---|
| -- |
acquire |
| -- |
1 shelf copy |
| -- |
policy default |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |