000 -LEADER |
fixed length control field |
00733pam a2200241 a 4500 |
001 - CONTROL NUMBER |
control field |
1089677 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20120703114529.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
921104s1993 ohua b 001 0 eng |
035 ## - SYSTEM CONTROL NUMBER |
-- |
(DLC) 92042795 |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
92042795 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0538809183 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
DLC |
Transcribing agency |
DLC |
Modifying agency |
DLC |
050 00 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5823 |
Item number |
.N84 1993 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
659.1/11 |
Edition number |
20 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Nylen, David W. |
245 10 - TITLE STATEMENT |
Title |
Advertising : |
Remainder of title |
planning, implementation, & control / |
Statement of responsibility, etc |
David W. Nylen. |
250 ## - EDITION STATEMENT |
Edition statement |
4th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
Cincinnati, Ohio : |
Name of publisher, distributor, etc |
College Division, South-Western Pub., |
Date of publication, distribution, etc |
c1993. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xiii, 754 p. : |
Other physical details |
ill. (some col.) ; |
Dimensions |
24 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references and index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Advertising. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Books |