eMarketing excellence : (Record no. 20561)

000 -LEADER
fixed length control field 01218cam a2200325 a 4500
001 - CONTROL NUMBER
control field 13671798
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20120703114529.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 040730s2002 ne a b 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2004301618
015 ## - NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number GBA1-W9605
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0750653353
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocm47232162
040 ## - CATALOGING SOURCE
Original cataloging agency UKM
Transcribing agency UKM
Modifying agency KLG
-- DLC
042 ## - AUTHENTICATION CODE
Authentication code lccopycat
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.1265
Item number .S615 2002
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8002854678
Edition number 21
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Smith, P. R.
Fuller form of name (Paul Russell),
Dates associated with a name 1957-
245 10 - TITLE STATEMENT
Title eMarketing excellence :
Remainder of title the heart of ebusness /
Statement of responsibility, etc PR Smith and Dave Chaffey.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Amsterdam ;
-- Boston :
Name of publisher, distributor, etc Elsevier Butterworth-Heinemann,
Date of publication, distribution, etc 2002.
300 ## - PHYSICAL DESCRIPTION
Extent xiii, 340 p. :
Other physical details ill. ;
Dimensions 25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
500 ## - GENERAL NOTE
General note Published in association with: the Chartered Institute of Marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Chaffey, Dave,
Dates associated with a name 1963-
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element Chartered Institute of Marketing.
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents
Uniform Resource Identifier http://www.loc.gov/catdir/toc/els051/2004301618.html
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Publisher description
Uniform Resource Identifier http://www.loc.gov/catdir/description/els051/2004301618.html
925 0# -
-- acquire
-- 2 shelf copies
-- policy default
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Date acquired Full call number Barcode Date last seen Price effective from Koha item type
          University of Sargodha-Central Library University of Sargodha-Central Library 06/30/2011 659.321 SME 59216 06/30/2011 06/30/2011 Books