| 000 -LEADER |
|---|
| fixed length control field |
00868pam a2200265 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
1199942 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20120703114529.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
980904s1999 maua 000 0 eng |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| -- |
(DLC) 98040715 |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
98040715 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0201350629 (pbk.) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF1416 |
| Item number |
.G56 1999 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8/48 |
| Edition number |
21 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Global marketing management / |
| Statement of responsibility, etc |
[edited by] John A. Quelch, Christopher A. Bartlett ; Joel Steckel, consulting editor. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Reading, Mass. : |
| Name of publisher, distributor, etc |
Addison-Wesley, |
| Date of publication, distribution, etc |
c1999. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
viii, 703 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Export marketing |
| General subdivision |
Management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Export marketing |
| General subdivision |
Management |
| -- |
Case studies. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Quelch, John A. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Bartlett, Christopher A., |
| Dates associated with a name |
1943- |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |