000 -LEADER |
fixed length control field |
01003cam a2200313 a 4500 |
001 - CONTROL NUMBER |
control field |
4471201 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20120703114529.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
960524s1997 nyua b 001 0 eng |
035 ## - SYSTEM CONTROL NUMBER |
-- |
(DLC) 96025413 |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
96025413 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
007053943X (acidfree paper) |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
DLC |
Transcribing agency |
DLC |
Modifying agency |
DLC |
050 00 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5821 |
Item number |
.R66 1997 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
659.1 |
Edition number |
20 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Rossiter, John R. |
245 10 - TITLE STATEMENT |
Title |
Advertising communications & promotion management / |
Statement of responsibility, etc |
John R. Rossiter, Larry Percy. |
246 13 - VARYING FORM OF TITLE |
Title proper/short title |
Advertising communications and promotion management |
250 ## - EDITION STATEMENT |
Edition statement |
2nd ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
New York : |
Name of publisher, distributor, etc |
McGraw-Hill Companies, |
Date of publication, distribution, etc |
c1997. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xvi, 640 p. ; |
Other physical details |
ill. ; |
Dimensions |
26 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references and indexes. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Advertising. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Communication in marketing. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Sales promotion. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Percy, Larry. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Books |
920 ## - |
-- |
**LC HAS REQ'D # OF SHELF COPIES** |