000 -LEADER |
fixed length control field |
00802pam a2200265 a 4500 |
001 - CONTROL NUMBER |
control field |
580266 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20120703114528.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
900927s1991 ilua b 001 0 eng |
035 ## - SYSTEM CONTROL NUMBER |
-- |
(DLC) 90019758 |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
90019758 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0256093237 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
DLC |
Transcribing agency |
DLC |
Modifying agency |
DLC |
050 00 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415 |
Item number |
.M378 1991 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8 |
Edition number |
20 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
McCarthy, E. Jerome |
Fuller form of name |
(Edmund Jerome) |
245 10 - TITLE STATEMENT |
Title |
Essentials of marketing / |
Statement of responsibility, etc |
E. Jerome McCarthy, William D. Perreault, Jr. |
250 ## - EDITION STATEMENT |
Edition statement |
5th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
Homewood, Ill. : |
Name of publisher, distributor, etc |
Irwin, |
Date of publication, distribution, etc |
c1991. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xvii, 526 p. : |
Other physical details |
ill. ; |
Dimensions |
27 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references (p. 487-506) and indexes. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Perreault, William D. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Books |