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Marketing, principles & perspectives / (Record no. 20513)

000 -LEADER
fixed length control field 01026cam a22003254a 4500
001 - CONTROL NUMBER
control field 12061743
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20120703114528.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 000619s2001 maua 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 00056238
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0072322977 (alk. paper)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
043 ## - GEOGRAPHIC AREA CODE
Geographic area code n-us---
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.1
Item number .B4155 2001
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 21
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Bearden, William O.,
Dates associated with a name 1945-
245 10 - TITLE STATEMENT
Title Marketing, principles & perspectives /
Statement of responsibility, etc William O. Bearden, Thomas N. Ingram, Raymond W. LaForge.
246 3# - VARYING FORM OF TITLE
Title proper/short title Marketing, principles and perspectives
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Boston, Mass. :
Name of publisher, distributor, etc McGraw-Hill,
Date of publication, distribution, etc c2001.
300 ## - PHYSICAL DESCRIPTION
Extent xxxvii, 596 p. :
Other physical details ill. (some col.) ;
Dimensions 28 cm.
490 1# - SERIES STATEMENT
Series statement Series in marketing
500 ## - GENERAL NOTE
General note Includes index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
Geographic subdivision United States.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Ingram, Thomas N.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name LaForge, Raymond W.
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title McGraw-Hill/Irwin series in marketing
925 0# -
-- acquire
-- 1 shelf copies
-- policy default
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Date acquired Full call number Barcode Date last seen Price effective from Koha item type
          University of Sargodha-Central Library University of Sargodha-Central Library 06/30/2011 659.31 BEM 57287 06/30/2011 06/30/2011 Books
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