000 -LEADER |
fixed length control field |
00865cam a22002774a 4500 |
001 - CONTROL NUMBER |
control field |
12709089 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20120703114527.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
020318s2003 njua b 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2002021433 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0130477222 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
DLC |
Transcribing agency |
DLC |
Modifying agency |
DLC |
042 ## - AUTHENTICATION CODE |
Authentication code |
pcc |
050 00 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5823 |
Item number |
.W455 2003 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
659.1 |
Edition number |
21 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Wells, William, |
Dates associated with a name |
1926- |
245 10 - TITLE STATEMENT |
Title |
Advertising : |
Remainder of title |
principles & practice / |
Statement of responsibility, etc |
William Wells, John Burnett, Sandra Moriarty. |
250 ## - EDITION STATEMENT |
Edition statement |
6th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
Upper Saddle River, N.J. : |
Name of publisher, distributor, etc |
Prentice Hall, |
Date of publication, distribution, etc |
c2003. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxxii, 599 p. : |
Other physical details |
col. ill. ; |
Dimensions |
28 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references and index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Advertising. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Burnett, John, |
Dates associated with a name |
1944- |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Moriarty, Sandra E. |
Fuller form of name |
(Sandra Ernst) |
925 0# - |
-- |
acquire |
-- |
1 shelf copy |
-- |
policy default |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Books |