| 000 -LEADER |
|---|
| fixed length control field |
02163cam a22003614a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
13652967 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20120703114526.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
040713s2004 ii a b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2004016264 |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER |
|---|
| National bibliography number |
GBA456663 |
| Source |
bnb |
| 016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER |
|---|
| Record control number |
012963303 |
| Source |
Uk |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0761932704 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
8178294230 (India : pbk.) |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)ocm55962343 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)55962343 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
YDX |
| -- |
YBM |
| -- |
BAKER |
| -- |
UKM |
| -- |
YDXCP |
| -- |
DLC |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HD53 |
| Item number |
.C675 2004 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.4/036 |
| Edition number |
22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Correll, Linda Conway, |
| Dates associated with a name |
1938- |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Brainstorming reinvented : |
| Remainder of title |
a corporate communications guide to ideation / |
| Statement of responsibility, etc |
Linda Conway Correll. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New Delhi ; |
| -- |
Thousand Oaks, Calif. : |
| Name of publisher, distributor, etc |
Response Books, |
| Date of publication, distribution, etc |
2004. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
230 p. : |
| Other physical details |
ill. (some col.) ; |
| Dimensions |
22 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (p. [225]) and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
What is brainstorming, anyway? -- Creative aerobics: the corporate/agency tool kit -- Creative aerobic one: the fact factor -- Creative aerobic two: naming names -- Creative aerobic three: how differences attract -- Creative aerobic four: heightening product visibility by raising/razing your sights/sites -- More four/for/fore -- Watch your language: an abstract look at words -- Putting your new tools to work -- Applying creative aerobics to internal communications -- Applying creative aerobics to external communications -- Creative aerobics and print advertising -- Getting in touch with your customers -- Creative aerobics and strategy -- Using the CWP to write ads -- The positioning line: a slogan by any other name -- Creative aerobics and radio advertising -- Creative aerobics and television advertising -- Creative thinking from advertising's best writers. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Creative ability in business. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Brainstorming. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Creative thinking. |
| 856 41 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Table of contents |
| Uniform Resource Identifier |
http://www.loc.gov/catdir/toc/ecip0420/2004016264.html |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Publisher description |
| Uniform Resource Identifier |
http://www.loc.gov/catdir/enhancements/fy0728/2004016264-d.html |
| 925 0# - |
|---|
| -- |
acquire |
| -- |
2 shelf copies |
| -- |
policy default |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
