Marketing strategy : (Record no. 20293)
000 -LEADER | |
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fixed length control field | 01515cam a22003494a 4500 |
001 - CONTROL NUMBER | |
control field | 12655315 |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20120703114523.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 020124s2003 maua b 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
LC control number | 2002020042 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0072466707 (alk. paper) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0071151176 (International ed.) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0072466715 (CD-ROM) |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | DLC |
Transcribing agency | DLC |
Modifying agency | DLC |
042 ## - AUTHENTICATION CODE | |
Authentication code | pcc |
050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF5415.13 |
Item number | .W249 2003 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8/02 |
Edition number | 21 |
245 00 - TITLE STATEMENT | |
Title | Marketing strategy : |
Remainder of title | a decision-focused approach / |
Statement of responsibility, etc | Orville C. Walker Jr. ... [et al.]. |
250 ## - EDITION STATEMENT | |
Edition statement | 4th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | Boston : |
Name of publisher, distributor, etc | McGraw-Hill/Irwin, |
Date of publication, distribution, etc | c2003. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xviii, 365 p. : |
Other physical details | ill. (some col.) ; |
Dimensions | 26 cm. + |
Accompanying material | 1 CD-ROM (4 3/4 in.) |
500 ## - GENERAL NOTE | |
General note | Rev. ed. of: Marketing strategy / Orville C. Walker, Jr., Harper Boyd, Jr., Jean-Claude Larréché. 3rd ed. c1999. |
500 ## - GENERAL NOTE | |
General note | Title on CD-ROM: GAMAR 3 |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc | Includes bibliographical references and indexes. |
538 ## - SYSTEM DETAILS NOTE | |
System details note | Systems requirements for accompanying CD-ROM: IBM PC or 100% compatible with a Pentium/90 MHz processor, 16MB of RAM, 4x CD-ROM, Microsoft Windows 98, or higher; Microsoft Excel 97 or higher; Microsoft Access 97 or higher and either Netscape Navigator 4.0 or higher; or Microsoft Internet Explorer 5 or higher. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing |
General subdivision | Management. |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Walker, Orville C. |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Walker, Orville C. |
Title of a work | Marketing strategy. |
740 02 - ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE | |
Uncontrolled related/analytical title | GAMAR 3 |
740 02 - ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE | |
Uncontrolled related/analytical title | GAMAR 3 CD-ROM |
925 0# - | |
-- | acquire |
-- | 1 shelf copy |
-- | policy default |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Books |
No items available.