000 -LEADER |
fixed length control field |
01193cam a22003254a 4500 |
001 - CONTROL NUMBER |
control field |
14035761 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20120703114511.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
050713s2005 ii a b 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2005019506 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
8178295490 (India : pbk) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0761933549 (U.S. : pbk) |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(OCoLC)ocm60971863 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
DLC |
Transcribing agency |
DLC |
Modifying agency |
BAKER |
-- |
BWKUK |
-- |
NLGGC |
-- |
DLC |
042 ## - AUTHENTICATION CODE |
Authentication code |
pcc |
043 ## - GEOGRAPHIC AREA CODE |
Geographic area code |
a-ii--- |
050 00 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5823 |
Item number |
.H3135 2005 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
659.1 |
Edition number |
22 |
084 ## - OTHER CLASSIFICATION NUMBER |
Classification number |
85.40 |
Source of number |
bcl |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Halve, Anand Bhaskar, |
Dates associated with a name |
1955- |
245 10 - TITLE STATEMENT |
Title |
Planning for power advertising : |
Remainder of title |
a user's manual for students and practitioners / |
Statement of responsibility, etc |
Anand Bhaskar Halve. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
New Delhi ; |
-- |
Thousand Oaks, Calif. ; |
-- |
London : |
Name of publisher, distributor, etc |
Response Books, |
Date of publication, distribution, etc |
2005. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
260 p. : |
Other physical details |
ill. ; |
Dimensions |
24 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references (p. [253]) and index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Advertising. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Advertising |
Geographic subdivision |
India. |
856 41 - ELECTRONIC LOCATION AND ACCESS |
Materials specified |
Table of contents only |
Uniform Resource Identifier |
http://www.loc.gov/catdir/toc/ecip0515/2005019506.html |
856 42 - ELECTRONIC LOCATION AND ACCESS |
Materials specified |
Publisher description |
Uniform Resource Identifier |
http://www.loc.gov/catdir/enhancements/fy0658/2005019506-d.html |
925 0# - |
-- |
acquire |
-- |
2 shelf copies |
-- |
policy default |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Books |