000 -LEADER |
fixed length control field |
00646nam a22002297a 4500 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
OSt |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20120703114509.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
110616t xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9788124202920 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
8124202923 |
040 ## - CATALOGING SOURCE |
Transcribing agency |
PK-SaU |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Edition number |
21 |
Classification number |
658.802 |
Item number |
60769 |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Smith, Paul |
245 ## - TITLE STATEMENT |
Title |
Handbook of strategic marketing communications / |
Statement of responsibility, etc |
Paul Smith, Chris Berry And Alen Pulford |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
New Delhi : |
Name of publisher, distributor, etc |
Crest Publishing , |
Date of publication, distribution, etc |
c2003. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xii, 300p. : |
Other physical details |
ill. ; tab. ; |
Dimensions |
24cm. |
500 ## - GENERAL NOTE |
General note |
Includes index. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Berry, Chris |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Pulford, Alan |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Books |