| 000 -LEADER |
|---|
| fixed length control field |
00738pam a2200253 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
2960202 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20120703114508.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
910530s1992 nyua b 001 0 eng |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| -- |
(DLC) 91021267 |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
91021267 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0070067341 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415 |
| Item number |
.B6213 1992 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Edition number |
20 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Bovée, Courtland L. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing / |
| Statement of responsibility, etc |
Courtland L. Bovée, John V. Thill. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York : |
| Name of publisher, distributor, etc |
McGraw-Hill, |
| Date of publication, distribution, etc |
c1992. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxxi, 761, [100] p. : |
| Other physical details |
col. ill. ; |
| Dimensions |
26 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and indexes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Thill, John V. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |