000 -LEADER |
fixed length control field |
01496cam a22003014a 4500 |
001 - CONTROL NUMBER |
control field |
13416141 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20120703114508.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
031125s2004 nyua 000 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2003026032 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0071428682 (hardcover : alk. paper) |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
DLC |
Transcribing agency |
DLC |
Modifying agency |
DLC |
042 ## - AUTHENTICATION CODE |
Authentication code |
pcc |
050 00 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415.129 |
Item number |
.G67 2004 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8/7 |
Edition number |
22 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Gorchels, Linda. |
245 14 - TITLE STATEMENT |
Title |
The managers guide to distribution channels / |
Statement of responsibility, etc |
Linda Gorchels, Edward J. Marien, Chuck West. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
New York, : |
Name of publisher, distributor, etc |
McGraw-Hill, |
Date of publication, distribution, etc |
c2004. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xii, 225 p. : |
Other physical details |
ill. ; |
Dimensions |
24 cm. |
505 0# - FORMATTED CONTENTS NOTE |
Formatted contents note |
Understanding distribution -- Forces shaping channel strategy -- Supply chain management -- Legal issues and the reseller contract -- Clarifying requirements -- Channel design -- International channel design -- Selecting suitable channel partners -- Understanding the distributors world -- Establishing mutual performance expectations -- Improving channel effectiveness -- Monitoring performance and adjusting plans. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing channels. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
West, Chuck. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Marien, Edward J. |
856 42 - ELECTRONIC LOCATION AND ACCESS |
Materials specified |
Contributor biographical information |
Uniform Resource Identifier |
http://www.loc.gov/catdir/bios/mh042/2003026032.html |
856 42 - ELECTRONIC LOCATION AND ACCESS |
Materials specified |
Publisher description |
Uniform Resource Identifier |
http://www.loc.gov/catdir/description/mh041/2003026032.html |
856 41 - ELECTRONIC LOCATION AND ACCESS |
Materials specified |
Table of contents |
Uniform Resource Identifier |
http://www.loc.gov/catdir/toc/ecip0411/2003026032.html |
925 0# - |
-- |
acquire |
-- |
2 shelf copies |
-- |
policy default |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Books |