000 -LEADER |
fixed length control field |
00819cam a2200265 a 4500 |
001 - CONTROL NUMBER |
control field |
2631383 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20120703114507.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
990602s2000 ohua b 001 0 eng |
035 ## - SYSTEM CONTROL NUMBER |
-- |
(DLC) 99035181 |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
99035181 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0324014805 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
DLC |
Transcribing agency |
DLC |
Modifying agency |
DLC |
050 00 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415.13 |
Item number |
.J35 2000 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8/02 |
Edition number |
21 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Jain, Subhash C., |
Dates associated with a name |
1942- |
245 10 - TITLE STATEMENT |
Title |
Marketing planning & strategy / |
Statement of responsibility, etc |
Subhash C. Jain. |
246 3# - VARYING FORM OF TITLE |
Title proper/short title |
Marketing planning and strategy |
250 ## - EDITION STATEMENT |
Edition statement |
6th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
Cincinnati, Ohio : |
Name of publisher, distributor, etc |
South-Western College Pub., |
Date of publication, distribution, etc |
2000. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xviii, 925 p. : |
Other physical details |
ill. ; |
Dimensions |
24 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references and indexes. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing |
General subdivision |
Management. |
925 0# - |
-- |
acquire |
-- |
1 shelf copies |
-- |
policy default |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Books |