000 -LEADER |
fixed length control field |
01019pam a2200301 a 4500 |
001 - CONTROL NUMBER |
control field |
3052287 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20120703114507.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
960501s1997 nyua b 001 0 eng |
035 ## - SYSTEM CONTROL NUMBER |
-- |
(DLC) 96019807 |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
96019807 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0070189544 (paper) |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
DLC |
Transcribing agency |
DLC |
Modifying agency |
DLC |
050 00 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415 |
Item number |
.S745 1997 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8 |
Edition number |
20 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Etzel, Michael J. |
245 10 - TITLE STATEMENT |
Title |
Marketing / |
Statement of responsibility, etc |
Michael J. Etzel, Bruce J. Walker, William J. Stanton. |
250 ## - EDITION STATEMENT |
Edition statement |
11th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
New York : |
Name of publisher, distributor, etc |
McGraw-Hill, |
Date of publication, distribution, etc |
c1997. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
1 v. (various pagings) : |
Other physical details |
col. ill. ; |
Dimensions |
26 cm. |
500 ## - GENERAL NOTE |
General note |
Rev. ed. of: Fundamentals of marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker. 10th ed. c1994. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references and indexes. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Walker, Bruce J. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Stanton, William J. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Stanton, William J. |
Title of a work |
Fundamentals of marketing. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Books |