Wazir Agha Library, UOS

Marketing planning guide / (Record no. 19810)

000 -LEADER
fixed length control field 00868cam a2200277 a 4500
001 - CONTROL NUMBER
control field 1053130
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20120703114507.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 901211s1991 nyu b 001 0 eng
035 ## - SYSTEM CONTROL NUMBER
-- (DLC) 90027355
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 90027355
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1560240849 (pbk. : alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1560240830 (alk. paper)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.13
Item number .S874 1990
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/02
Edition number 20
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Stevens, Robert E.,
Dates associated with a name 1942-
245 10 - TITLE STATEMENT
Title Marketing planning guide /
Statement of responsibility, etc Robert E. Stevens, David L. Loudon, William E. Warren.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc Haworth Press,
Date of publication, distribution, etc c1991.
300 ## - PHYSICAL DESCRIPTION
Extent xiii, 289 p. ;
Dimensions 22 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Loudon, David L.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Warren, William E.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Date acquired Total Checkouts Full call number Barcode Date last seen Date checked out Price effective from Koha item type
          University of Sargodha-Central Library University of Sargodha-Central Library 06/16/2011 1 658.8/02 STE 74401 04/03/2015 03/31/2015 06/16/2011 Books