| 000 -LEADER |
|---|
| fixed length control field |
01274cam a2200325 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
3093034 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20120703114506.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
980212s1997 enka b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
98115257 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
075062244X |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.13 |
| Item number |
.W547 1997 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8/02 |
| Edition number |
21 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Wilson, R. M. S. |
| Fuller form of name |
(Richard Malcolm Sano) |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Strategic marketing management : |
| Remainder of title |
planning, implementation, and control / |
| Statement of responsibility, etc |
Richard M.S. Wilson and Colin Gilligan. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New Delhi : |
| -- |
Boston : |
| Name of publisher, distributor, etc |
Viva Books , |
| Date of publication, distribution, etc |
1999. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xx, 827 p. : |
| Other physical details |
ill. ; |
| Dimensions |
29 cm. |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
The marketing series. Student |
| 500 ## - GENERAL NOTE |
|---|
| General note |
"Published by Butterworth-Heinemann on behalf of the Chartered Institute of Marketing"--P. [4] of cover. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (p. 791-811) and indexes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Management. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Gilligan, Colin. |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Chartered Institute of Marketing. |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Marketing series (London, England). |
| Name of part/section of a work |
Student. |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Publisher description |
| Uniform Resource Identifier |
http://www.loc.gov/catdir/description/els033/98115257.html |
| 856 41 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Table of contents |
| Uniform Resource Identifier |
http://www.loc.gov/catdir/toc/els032/98115257.html |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
