000 -LEADER |
fixed length control field |
01515cam a22003494a 4500 |
001 - CONTROL NUMBER |
control field |
12655315 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20120703114506.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
020124s2003 maua b 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2002020042 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0072466707 (alk. paper) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0071151176 (International ed.) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0072466715 (CD-ROM) |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
DLC |
Transcribing agency |
DLC |
Modifying agency |
DLC |
042 ## - AUTHENTICATION CODE |
Authentication code |
pcc |
050 00 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415.13 |
Item number |
.W249 2003 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8/02 |
Edition number |
21 |
245 00 - TITLE STATEMENT |
Title |
Marketing strategy : |
Remainder of title |
a decision-focused approach / |
Statement of responsibility, etc |
Orville C. Walker Jr. ... [et al.]. |
250 ## - EDITION STATEMENT |
Edition statement |
4th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
Boston : |
Name of publisher, distributor, etc |
McGraw-Hill/Irwin, |
Date of publication, distribution, etc |
c2003. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xviii, 365 p. : |
Other physical details |
ill. (some col.) ; |
Dimensions |
26 cm. + |
Accompanying material |
1 CD-ROM (4 3/4 in.) |
500 ## - GENERAL NOTE |
General note |
Rev. ed. of: Marketing strategy / Orville C. Walker, Jr., Harper Boyd, Jr., Jean-Claude Larréché. 3rd ed. c1999. |
500 ## - GENERAL NOTE |
General note |
Title on CD-ROM: GAMAR 3 |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references and indexes. |
538 ## - SYSTEM DETAILS NOTE |
System details note |
Systems requirements for accompanying CD-ROM: IBM PC or 100% compatible with a Pentium/90 MHz processor, 16MB of RAM, 4x CD-ROM, Microsoft Windows 98, or higher; Microsoft Excel 97 or higher; Microsoft Access 97 or higher and either Netscape Navigator 4.0 or higher; or Microsoft Internet Explorer 5 or higher. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing |
General subdivision |
Management. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Walker, Orville C. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Walker, Orville C. |
Title of a work |
Marketing strategy. |
740 02 - ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE |
Uncontrolled related/analytical title |
GAMAR 3 |
740 02 - ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE |
Uncontrolled related/analytical title |
GAMAR 3 CD-ROM |
925 0# - |
-- |
acquire |
-- |
1 shelf copy |
-- |
policy default |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Books |