000 -LEADER |
fixed length control field |
01062cam a22003254a 4500 |
001 - CONTROL NUMBER |
control field |
14285210 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20120703114500.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
060303s2007 maua b 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2006043829 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0073101265 (alk. paper) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780073101262 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(OCoLC)ocm64689024 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
DLC |
Transcribing agency |
DLC |
Modifying agency |
C#P |
-- |
BAKER |
-- |
NLGGC |
-- |
DLC |
042 ## - AUTHENTICATION CODE |
Authentication code |
pcc |
050 00 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5823 |
Item number |
.B387 2007 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
659.1 |
Edition number |
22 |
084 ## - OTHER CLASSIFICATION NUMBER |
Classification number |
85.40 |
Source of number |
bcl |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Belch, George E. |
Fuller form of name |
(George Edward), |
Dates associated with a name |
1951- |
245 10 - TITLE STATEMENT |
Title |
Advertising and promotion : |
Remainder of title |
an integrated marketing communications perspective / |
Statement of responsibility, etc |
George E. Belch & Michael A. Belch. |
250 ## - EDITION STATEMENT |
Edition statement |
7th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
Boston : |
Name of publisher, distributor, etc |
McGraw-Hill Irwin, |
Date of publication, distribution, etc |
c2007. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxvi, 820 p. : |
Other physical details |
col. ill. ; |
Dimensions |
29 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references (p. 763-789) and indexes. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Advertising. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Sales promotion. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Communication in marketing. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Belch, Michael A. |
925 0# - |
-- |
acquire |
-- |
1 shelf copy |
-- |
policy default |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Books |